No Vote Left Behind
A virtual civic mobilization rally co-produced by HATCH
25 million reached across two live broadcasts in the final countdown to the 2020 election.
The 2020 election arrived at a moment of historic civic crisis — a pandemic suppressing in-person organizing, widespread voter suppression, and a generation of young people politically activated but institutionally unserved.
HATCH and a coalition of partner organizations responded by producing No Vote Left Behind — a nonpartisan virtual rally with over 50 speakers including Aloe Blacc, Shepard Fairey, Reggie Watts, Téa Leoni, Reverend Dr. Barber, Nina Turner, and NASA astronaut Cady Coleman.
Outcomes
No Vote Left Behind aggregated a combined audience reach of 25 million and generated 100,000 views across two live broadcasts — one of the largest nonpartisan voter mobilization events of the 2020 cycle.