NextGen· HATCH Studios
Closing the Giant Chasm
A NextGen Impact Labs team project | Mobilize the Vote
Meeting Gen Z on Instagram and TikTok with values-based voter matching quizzes — reimagining polling itself.
Gen Z is the largest and most politically disengaged generation in recent American history — not because they don't care, but because the civic infrastructure built to engage them was designed for someone else.
Closing the Giant Chasm met Gen Z on Instagram and TikTok with viral quizzes that help young voters identify their candidate based on values and issues rather than party affiliation.
Outcomes
The team built a full platform concept and values-based matching methodology, presenting to a panel of national thought leaders.