COP21 Paris Summit — #EarthToParis
A global campaign partnership with GOOD and the UN Foundation
1.4 billion impressions and one of the largest cultural mobilizations ever timed to a climate negotiation.
The Paris climate negotiations represented the most consequential moment in international environmental diplomacy in a generation. The risk was that urgency would remain confined to negotiating rooms while the broader world watched passively.
HATCH partnered with GOOD and the UN Foundation to ensure the moment was felt at global scale — mobilizing public attention and cultural momentum at precisely the moment it mattered most.
Outcomes
The #EarthToParis campaign generated over 1.4 billion impressions, creating one of the largest cultural mobilizations around a climate event in history. The campaign contributed to the civic and public momentum surrounding the Paris Agreement.