Regenerate America — Kiss the Ground
A coalition-building initiative to reshape federal agricultural policy
Building the cross-sector coalition to push regenerative agriculture into the 2023 Farm Bill.
The 2023 Farm Bill — one of the most consequential pieces of legislation governing American agriculture — represented a once-in-a-generation opportunity to shift the paradigm of how the country grows its food.
HATCH partnered with the makers of the landmark documentary Kiss the Ground to build a cross-sector coalition capable of pushing regenerative agriculture from cultural conversation into federal law.
Outcomes
The initiative built a coordinated advocacy coalition across sectors that had rarely aligned before, establishing a shared platform and policy framework for regenerative agriculture in the Farm Bill.